Participate in the 2018 Study Now!

Only NADA and ATD members are eligible to participate.

There is no cost to participate.

Participation is the only way for you to receive:
  • Complimentary custom report comparing your dealership against aggregated data from your peers across the nation and region, right down to dealerships selling your brand in your state.
  • Complimentary Trends Report with analysis of workforce data across the nation and by region.

Compete smart.
  • Make informed decisions on pay plans, benefits and work schedules.
  • Take steps to reduce turnover and retain your best employees.
  • Know the demographic issues facing your dealership.

Click single or group enrollment button now to get started.

The 2018 Study closes promptly on April 30, 2018

To enroll a single dealership please click the button below:




To enroll more than one dealership please click the button below:


Questions? Email WorkforceStudy@nada.org or call 800.557.6232

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