Only NADA and ATD members are eligible to participate.

There is no cost to participate in the NADA Dealership Workforce Study.

Participation is the only way for you to receive:
  • Dealership-specific custom report, Compensation, Benefits, Retention: How Your Dealership Compares (complimentary)
  • Comprehensive trends report, Automotive Retail: National & Regional Trends in Compensation, Benefits & Retention (complimentary)

Benefits include:
  • Annual dealer-specific comparison reports for 60 dealership job positions
  • Expanded market area information includes turnover, retention, and other key workforce metrics
  • Streamlined data collection process includes survey and payroll file upload

The 2015 Study is now closed.

The 2016 Study will open for enrollment in December 2015.

Questions? Email or call 800.557.6232

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