Enrollment in the 2021 Study is now closed!

Only NADA and ATD members are eligible to participate.

There is no cost to participate.

Participation is the only way for you to receive:
  • Complimentary custom report comparing your dealership against aggregated data from your peers across the nation and region, right down to dealerships selling your brand in your state.
  • Complimentary Payroll and Retention Report with analysis of workforce data across the nation and by region.
  • EXCLUSIVE one year access to the DWS Database Search Tool: An online based customizable search tool with archived tenure and compensation data from all NADA Dealership Workforce Studies for over 60 positions!

Compete smart.
  • Make informed decisions on pay plans.
  • Take steps to reduce turnover and retain your best employees.
  • Know the demographic issues facing your dealership.

Click Dealership Enrollment button now to get started.
  • You will need the NADA Member ID for your single store or Dealer Group to enroll. If you do not have this NADA ID number please contact NADA Customer Service at 800.557.6232.

Deadline to submit the payroll file - April 30, 2021.

To submit data please click the button below.






Questions? Email WorkforceStudy@nada.org or call 800.557.6232

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