The 2017 Study is now closed.

Only NADA and ATD members are eligible to participate.

There is no cost to participate.

Participation is the only way for you to receive:
  • Complimentary custom report comparing your dealership against aggregated data from your peers across the nation and region, right down to dealerships selling your brand in your state.
  • Complimentary overall analysis with data for every region of the U.S.

Compete smart.
  • Make informed decisions on pay plans, benefits and work schedules.
  • Take steps to reduce turnover and retain your best employees.
  • Know the demographic issues facing your dealership.

Click single or group enrollment button now to get started.

To enroll a single dealership please click the button below:

To enroll more than one dealership please click the button below:
This site will continue to accept 20 Group enrollments and submissions until 11:59 pm EST June 30, 2017.

Questions? Email or call 800.557.6232

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