FREQUENTLY ASKED QUESTIONS
Q. Who is eligible to participate in the NADA Dealership Workforce Study (DWS)?
A. ONLY NADA and ATD member dealers in the United States may participate in the DWS.
Q. How much does it cost to participate in the DWS?
A. Nothing. Participation is free.
Q. Do I have to enroll each year?
A. Yes. You must enroll each year to participate in that year.
Q. Why should I participate in the DWS?
A. You should participate in order to:
- Learn how your dealership compares to other dealerships in terms of compensation,
benefits, retention, turnover, and other factors—and fine‐tune your pay plans and
benefits packages to enhance your recruitment, motivation, and retention efforts.
- Make the results as complete, detailed, and statistically valid as possible—the
more participants, the more authoritative the study can be.
- Provide the data to enable NADA and your state and metro associations to better
serve your interests in legal and legislative matters.
- Provide information that NADA can use to determine the HR issues facing
dealers and to develop the educational solutions needed to address those issues.
Q. It seems like a lot of work, going through all my payroll records. How much time
should it take to enter all my information?
A. You do not have to go through your payroll records at all. Simply download your
payroll data from your DMS, save in the Excel template we provide on the DWS website
(www.NADAworkforcestudy.com), and upload using our secure web server. Follow the
step‐by‐step instructions on the DWS website. The online questionnaire should take you
about 20 minutes to complete; we recommend printing out the questionnaire as a guide for
the information you need to supply. You may even want to fill out the questionnaire by
hand and then duplicate your answers online.
Q. What do I get at no cost, just for participating in the DWS?
A. You receive a “Custom Report” comparing your individual dealership data against aggregated data from other dealerships and a “Trends Report” with analysis of workforce data across the nation and by region.
Q. Can non-participating dealers access the data provided in the custom Reports?
A. No. Non-participants may purchase the “Trends Report” only.
Q. What about the security of my data?
A. We provide a secure upload to a secure site and we pledge strict confidentiality
and privacy. Your individualized report is for your eyes only, and no information
you provide is personally identifiable to others. The information you provide—both
in the questionnaire and through the payroll upload from your DMS—will be included
in national, regional, and state/metro reports in aggregate form only.
Q. What if I want a 20 Group Comparison Report so that my 20 Group can use our DWS
data as a discussion/comparison tool in meetings?
A. A 20 Group Comparison Report requires participation of 10 or more of your 20 Group. With
participation at that level, we can report the DWS results of participating members of your
20 Group in a comparison report that will be available for purchase.