Only NADA and ATD members are eligible to participate.

There is no cost to participate in the NADA Dealership Workforce Study.

Participation is the only way for you to receive:
Benefits include:
  • Annual dealer-specific comparison reports for 60 dealership job positions
  • Expanded market area information includes turnover, retention, and other key workforce metrics
  • Streamlined data collection process includes survey and payroll file upload



The 2015 Study is now closed. Results will be announced this summer.

The 2016 Study will open for enrollment in December 2015.






Questions? Email WorkforceStudy@nada.org or call 800.557.6232

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