Welcome! Participate January 24 - April 30, 2014

Only NADA and ATD members are eligible to participate.

There is no cost to participate in the 2014 NADA Dealership Workforce Study.

Participation is the only way for you to receive:
Benefits include:
  • Annual dealer-specific comparison reports for 60 dealership job positions
  • Expanded market area information includes turnover, retention, and other key workforce metrics
  • Streamlined data collection process includes survey and payroll file upload

Participate now—participation window ends April 30, 2014.

To enroll an independent dealership, or a single dealership that is part of a group, click the button below:




To enroll an entire group of dealerships, or a subset of a group, click the button below:


Questions? Email WorkforceStudy@nada.org or call 800.557.6232

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