Participate in the 2021 NADA Human Capital Management Survey!

Only NADA and ATD members are eligible to participate.

This new Human Capital Management Survey is an adaptation of the online questionnaire that has traditionally been included as part of the annual NADA Dealership Workforce Study.

This survey is broken into three sections: Benefits, Pay Plans & Schedule, and COVID-19 Impact to Staffing. Each section will take about 10 minutes to complete.

Participation is the only way for you to receive:

A complimentary copy of the first ever NADA Human Capital Management Survey Report. This unique resource will provide you with an overview and analysis of benefits offered, scheduling, hiring, pay plans and insight into the impact of pandemic has had on the dealership workforce.

Attention 2021 NADA Dealership Workforce Study participants: Please note that this survey is a supplement to the benefits information traditionally shared in the Dealership Workforce Study Custom Comparison reports. Please complete this survey to receive the benefits data in the separate benefits report that will be produced from this survey.

To preview the questions in the survey click here 2021 NADA HCM Survey Questions.pdf

Enter the NADA Member ID Number: The Survey is closed.  

Once you begin the survey you can save and return at any time.

You will need the NADA Member ID for your single store or Dealer Group to participate. If you do not have this NADA Member ID number, please contact NADA Customer Service at 800.557.6232 or email

This survey will close May 28, 2021.

Questions? Email or call 800.557.6232

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